Al Rifai
Live out your summer with Al Rifai ( عيش صيفك مع الرفاعي )
audi
Multi-Channel campaign to redefine electric mobility with Audi in the MENA region.
About the client
Audi, is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. highly efficient, sophisticated and reliable Audi models as well as an unmistakable product experience for every customer and at every point of contact. About the Brand We are responsible for managing Audi’s account from all aspects of social media channels, Google search engine marketing, advertising campaigns & events whether online or offline.
The situation
Audi, is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. highly efficient, sophisticated and reliable Audi models as well as an unmistakable product experience for every customer and at every point of contact. About the Brand We are responsible for managing Audi’s account from all aspects of social media channels, Google search engine marketing, advertising campaigns & events whether online or offline. Audi, is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. highly efficient, sophisticated and reliable Audi models as well as an unmistakable product experience for every customer and at every point of contact. About the Brand We are responsible for managing Audi’s account from all aspects of social media channels, Google search engine marketing, advertising campaigns & events whether online or offline.
How We Helped
- Strategy & Planning
Our strategic team has created a full digital strategy plan including benchmarking, action plan, tactics, and implementation. - Digital Marketing & Social Media
Solution: we conducted an analysis for Audi’s page, and with the creative team, we came up with a clear theme for the overall look and feel of the page. The new products that we added to Audi’s social media pages are- Reels
- Grid
- Highlight Icons
- Advertising Campaign
We created a targeting strategy and implemented it through an online and offline advertising campaign for the new E-tron car model. the advertisement ran on Facebook, Instagram, Google Display, Youtube, and outdoor billboards.
Before implementing the online ad, we worked on a media plan by which we defined the main KPI’S, placement duration, as well as the distribution of the budget according to the language and platform.
Growth
The advertising campaign for Audi, managed by Sudace, demonstrated significant growth and engagement across multiple platforms. The campaign yielded impressive results on Facebook, Instagram, Google Ads, and YouTube, with substantial views, reach, and impressions across all platforms. The strategic content and targeted advertising effectively increased brand visibility and engagement, capturing the attention of a predominantly male audience, with the primary age group being between 25 to 34 years.
Throughout the campaign, there was a noticeable increase in follower count and engagement, indicating a successful outreach to both existing and new audiences. The creative content, including story and Reels formats, along with influencer collaborations, significantly boosted interaction and awareness. The comprehensive media and action plans deployed by Sudace effectively enhanced Audi’s online presence and demonstrated the campaign’s success in achieving its objectives of increased brand awareness and engagement.
Media Coverage
To increase exposure, Audi conducted an event with influencers to enhance awareness and generate more leads. Sudace’s team provided comprehensive media coverage for the event, ensuring it was shared across social media channels to maximize engagement and visibility. This strategic approach not only amplified the event’s reach but also effectively communicated its highlights to a broader audience.
