Al Asala
Internal communication campaign – وتستمر المسيرة
A Saudi governmental platform operating under the umbrella of the National Center of Palm and Dates. Their main objective is to innovatively distribute the Country’s Harvest Through Three Technical Arms, a marketing Outlet that Includes Traders, a Store for Selling Dates and their Products to The Consumer, a Warehouse for Storing Merchants’ Products and Delivering them to The End Consumer.
The brand faced a major issue where their social media presence did not have a professional and brand consistency appearance. Our task was to develop a cohesive theme and concept that would enhance the appearance of their pages and ensure that the content that is being shared aligns with the brand identity and guidelines.
Saudi Dates experienced remarkable growth and success in their digital presence and brand identity. Through the development of a cohesive brand narrative and optimization of their social media pages, the company transformed its online image to reflect a professional and visually appealing look aligned with its values. Strategic content development and targeted advertising campaigns significantly boosted public engagement and awareness, leading to notable growth in audience reach and brand positioning. This transformation not only strengthened Saudi Dates’ market presence but also demonstrated the company’s ability to connect effectively with its audience and enhance its overall brand appeal.