Al Asala
Internal communication campaign – وتستمر المسيرة
About Saudi Dates
A Saudi governmental platform operating under the umbrella of the National Center of Palm and Dates. Their main objective is to innovatively distribute the Country’s Harvest Through Three Technical Arms, a marketing Outlet that Includes Traders, a Store for Selling Dates and their Products to The Consumer, a Warehouse for Storing Merchants’ Products and Delivering them to The End Consumer.
Challenge
The brand faced a major issue where their social media presence did not have a professional and brand consistency appearance. Our task was to develop a cohesive theme and concept that would enhance the appearance of their pages and ensure that the content that is being shared aligns with the brand identity and guidelines.
How we helped
- Digital Marketing & Social Media:
We used a grid layout that allowed for a clear and easy-to-follow presentation of the brand’s message, making it more engaging and visually appealing for the audience. A design on a clean green background, which was inspired by the brand’s logo and conveyed a specific idea that relates to certain topics and occasions like the Saudi national day. A realistic image that also conveyed the same idea as the design to complement it.
Advertising
- Social Media & Google Advertising:
A complete advertising plan was created to reach all audiences to advertise Saudi dates products on multiple social media channels.
Advertising campaigns have been created in both social media platforms twitter and Instagram to increase Saudi public’s demand increase growth, engagement and awareness.
Growth
Saudi Dates experienced remarkable growth and success in their digital presence and brand identity. Through the development of a cohesive brand narrative and optimization of their social media pages, the company transformed its online image to reflect a professional and visually appealing look aligned with its values. Strategic content development and targeted advertising campaigns significantly boosted public engagement and awareness, leading to notable growth in audience reach and brand positioning. This transformation not only strengthened Saudi Dates’ market presence but also demonstrated the company’s ability to connect effectively with its audience and enhance its overall brand appeal.
