Alasala College
Join the Leaders of Tomorrow: Al Asala College’s Dynamic Admission Campaign
About Zain Cash
ZainCash is a leading mobile wallet provider in Jordan, It allows users to conduct various financial transactions through their mobile phones, including money transfers, bill payments, online purchases, and mobile top-ups. Their services are aimed at enhancing financial inclusion by providing accessible and secure financial services to individuals and businesses ,especially those without traditional banking access. Zain Cash Jordan offers convenience and flexibility, enabling users to manage their finances anytime and anywhere.
The Situation
Zain Cash recognized the need to expand their reach and drive user engagement with their mobile wallet services. To achieve this, they, along with their internal team, and our team developed strategic and creative marketing advertising campaigns based on in-depth market research and data analysis to promote their products and services. They were looking for a partner capable of developing and executing data-driven marketing strategies across multiple channels, with the expertise to manage the entire Advertising campaign lifecycle—from concept development to execution and measurement.
Deliverables
Our agency has provided a full execution for the advertising campaign, covering strategies and action planning, Integrated Marketing Communications, social media management, content creation, audience engagement and experience, as well as performance measurement and management. These deliverables were primarily aimed at achieving the project goals: increasing brand awareness, driving conversions, and communicating with audiences through multi-channel campaigns.
Results and Project Outcomes
– Increased Brand Awareness and User Acquisition: Our data-driven campaigns led to a notable rise in brand awareness among Zain Cash’s target audience. This resulted in a significant increase in new user acquisition, expanding Zain Cash’s user base across all Jordan.
– Measurable Growth in Key Performance Indicators (KPIs): We focused on KPIs that mattered most to Zain Cash, such as app downloads, transaction volume, and active user engagement. Through data-driven campaign optimization, we achieved impressive growth in these critical areas.
– On-Going Optimization and Strategy Development: Sudace’s partnership with Zain Cash extends beyond campaign execution. We provide ongoing support through data analysis and performance reporting. This allows us to continually optimize campaigns, refine strategies, and ensure Zain Cash maintains a competitive edge in the mobile wallet market.
