MARKETING INTELLIGENCE
A detailed and target-oriented marketing intelligence strategy attracts, inspires and engages the company’s customers. Whether the aim is to gain customers’ trust, increase reach, improve brand reputation or influence purchasing decisions, a well-developed marketing plan can help.


Social Listening

Customized Scoreboards

Growth Hacking
DIGITAL AND E-COMMERCE SERVICES
are all about numbers. The services are regulated and standardized by technology. This
intelligent digitalization enables a tighter and higher control over marketing program’s
performance; thus, calculating and optimizing performance for higher ROIs.
Sudace understands that and offers data analysis services, by tracking metrics, gathering data
and integrating data flow from different channels, reporting and visualizing through
customized and tailor-built dashboards. This state-of-the-art technology combined with
experienced strategy gives deeper insights and creates a machine-generated Marketing
Intelligence (MI) through an array of customized e-commerce services.
In simple terms, marketing intelligence is about enabling a company or organization to utilize
existing information to understand the marketplace, its issues, potential changes and other
relevant predictions regarding possible risks or opportunities
WHAT
WE DO?

Social Listening

E-commerce Marketing
Automation

Building Customized
Dashboards & Scorecards

Growth Hacking
SOCIAL
LISTENING
Social listening is commonly referred to as social media listening which is a way to figure out how a certain company is referred to and what is being said about it.
From the company’s reputation to its employees, products and services, everything can be assessed from customer and audience’s viewpoint using social listening you can have a peak for the work of the energy and petrochemicals company Shell Saudi Arabia.
This has quickly become an integral customer
intelligence tool that has helped many companies get a taste of raw and unfiltered market sentiments.
Internet conversations are never-ending and very unstructured. To utilize social listening, it is important to know exactly what an organization wants to achieve with the listening initiative. Depending on the individual and collective company goals, social listening can be paired with several tools to extract reliable information, swiftly and simplistically.
Social listening utilizes data mining techniques to mine for specific keywords in various discussion forums, social networking websites, blogs, articles and other social media platforms.

WHY US?
Sudace provides insight by:
- Monitoring online customer support platforms and the above-mentioned sources.
- Using software and tools to gather relevant information like comments, posts and hashtags from social outlets like Facebook, Twitter, Instagram, etc.
- Encouraging and engaging with customers to suggest new products, features and reviews.
- Providing feedback on different marketing campaigns that reflect the sentiment of the company’s audience.
- Reviewing competitor’s performance.
- Identifying industry trends by listening for discussions using the company’s social functions like hashtags.

E-COMMERCE
MARKETING
AUTOMATION
Marketing intelligence does not have to be a stressful and time-consuming activity. With the right provider, brands can use technology for assistance. With the right tools, they can reduce half of their workload. At Sudace, to construct data-driven marketing campaigns, a big pool of data, including client profiles from numerous sources is collected in one database.
Sudace allows companies to get into their customer’s inboxes at the right time with the right content to increase conversation and curate customer loyalty with a complete
set of tools to increase the effectiveness of marketing campaigns. Moreover, the automation codes are resilient yet simple. The complex multi-channel marketing campaigns are simplified and cross-linked for synergy.
WHY US?
The skilled team of programmers and marketing directors work hand in hand to:
- Provide real-time hyper-segmentation and customer segmentation.
- Predicting analytics of customer’s journey.
- Web and mobile app behaviour analysis.
- Analyzing behavioural and transactional patterns.
- Delivering emails adjusted to each customer’s location and active hours.
- One-to-one newsletters and cart recovery systems.
- Creating responsive and ecient email templates with simple.
BUILDING
CUSTOMIZED
DASHBOARDS
& SCORECARDS
To achieve optimum performance, it is important to identify critical data, convert raw data into useful information and communicate it to relevant business sectors. To achieve smooth data flow, effective dashboards and scorecards come in handy.
Dashboards and Scorecards are great data visualization tools for keeping track and measuring Key Performance Indicators (KPIs) and the overall business performance. They provide detailed and crucial insight into the business that is easy to understand and interpret. These dashboards are tailored to any company’s specific requirements, whether it’s for controlling performance, tracking progress, evaluating data, or improving growth strategies. The identification, gathering, and aggregation of raw data sources is a critical aspect of this process. These scorecards are designed to collect data from a
variety of sources automatically.

WHY US?
Here is a quick sneak peek into what Sudace can do for various organizations.
- Utilizing strong rules engines to let developers define high and ow-performance indicators for different matrices of dashboards.
- Multiple and timely alerts to notify companies when an indicator drops or exceeds the optimized value range.
- Ensuring rapid response time for long-term monitoring of performance against set goals.
- Customizing and personalizing each dashboard and scorecard to extract relevant information.

GROWTH
HACKING
Marketing intelligence is a beacon and guiding light for informed, calculated and low-risk decision making. Using customer-centric information to drive a company is a secure path to consistent growth and that is what Sudace strives to achieve in every partnership.
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