MARKETING INTELLIGENCE

GATHERING, AGGREGATING AND ANALYZING DATA FOR BETTER MARKETING DECISIONS AND PERFORMANCE OPTIMIZATION

A detailed and target-oriented marketing intelligence strategy attracts, inspires and engages the company’s customers. Whether the aim is to gain customers’ trust, increase reach, improve brand reputation or influence purchasing decisions, a well-developed marketing plan can help.

DIGITAL AND E-COMMERCE SERVICES

are all about numbers. The services are regulated and standardized by technology. This
intelligent digitalization enables a tighter and higher control over marketing program’s
performance; thus, calculating and optimizing performance for higher ROIs.

Sudace understands that and offers data analysis services, by tracking metrics, gathering data
and integrating data flow from different channels, reporting and visualizing through
customized and tailor-built dashboards. This state-of-the-art technology combined with
experienced strategy gives deeper insights and creates a machine-generated Marketing
Intelligence (MI) through an array of customized e-commerce services.

In simple terms, marketing intelligence is about enabling a company or organization to utilize
existing information to understand the marketplace, its issues, potential changes and other
relevant predictions regarding possible risks or opportunities

WHAT
WE DO?

SOCIAL
LISTENING

Social listening is commonly referred to as social media listening which is a way to figure out how a certain company is referred to and what is being said about it.

From the company’s reputation to its employees, products and services, everything can be assessed from customer and audience’s viewpoint using social listening you can have a peak for the work of the energy and petrochemicals company Shell Saudi Arabia.
This has quickly become an integral customer
intelligence tool that has helped many companies get a taste of raw and unfiltered market sentiments.

Internet conversations are never-ending and very unstructured. To utilize social listening, it is important to know exactly what an organization wants to achieve with the listening initiative. Depending on the individual and collective company goals, social listening can be paired with several tools to extract reliable information, swiftly and simplistically.

Social listening utilizes data mining techniques to mine for specific keywords in various discussion forums, social networking websites, blogs, articles and other social media platforms.

WHY US?

Sudace provides insight by:

Monitoring online customer support platforms and the above-mentioned sources.
Using software and tools to gather relevant information like comments, posts and hashtags from social outlets like Facebook, Twitter, Instagram, etc.
Encouraging and engaging with customers to suggest new products, features and reviews.

E-COMMERCE
MARKETING
AUTOMATION

Marketing intelligence does not have to be a stressful and time-consuming activity. With the right provider, brands can use technology for assistance. With the right tools, they can reduce half of their workload. At Sudace, to construct data-driven marketing campaigns, a big pool of data, including client profiles from numerous sources is collected in one database.

Sudace allows companies to get into their customer’s inboxes at the right time with the right content to increase conversation and curate customer loyalty with a complete
set of tools to increase the effectiveness of marketing campaigns. Moreover, the automation codes are resilient yet simple. The complex multi-channel marketing campaigns are simplified and cross-linked for synergy.

WHY US?

The skilled team of programmers and marketing directors work hand in hand to:

BUILDING CUSTOMIZED
DASHBOARDS & SCORECARDS

To achieve optimum performance, it is important to identify critical data, convert raw data into useful information and communicate it to relevant business sectors. To achieve smooth data flow, effective dashboards and scorecards come in handy.
Dashboards and Scorecards are great data visualization tools for keeping track and measuring Key Performance Indicators (KPIs) and the overall business performance. They provide detailed and crucial insight into the business that is easy to understand and interpret. These dashboards are tailored to any company’s specific requirements, whether it’s for controlling performance, tracking progress, evaluating data, or improving growth strategies. The identification, gathering, and aggregation of raw data sources is a critical aspect of this process. These scorecards are designed to collect data from a
variety of sources automatically.

WHY US?

Here is a quick sneak peek into what Sudace can do for various organizations.

GROWTH
HACKING

Growth hacking, also known as growth marketing, is the use of cost-effective and resourceful digital marketing methods to assist increase brand awareness, expand and sustain an active client base. What we do at Sudace is the future of marketing. To put it in words, Sudace focuses on growth hacking based on data-driven and experiment-based processes. Thus, everything done by Sudace’s market intelligence team is centred around facts, numbers and figures that clearly explain any business situation. Sudace’s growth hacking model is inclusive and involves marketing psychology, lean startups, technical marketing, data experimentation, conversion optimization, technology updates, SEO optimization and much more.

All of this is made possible by always being on the lookout for opportunities to improve customer experience. Constant checkup on data enables our team to be ahead of the game, predict and utilize instances of opportunities of growth as well as avoid and tackle situations of threats.