Royal Thai Embassy in Amman has requested a campaign to increase their awareness of their Halal products and services and wanted to raise awareness that all Thai Halal food products consumed domestically and internationally are certified by the National Islamic authorities and strictly follow halal standards.
Thai Embassy was facing a challenge regarding promoting their Thai Halal products and services, as Thailand ranks 10th among the world’s largest Halal food exporters, generating a significant USD 6 billion each year and their target audience, including Jordan and Iraq, needed to be more aware regarding it.
For the content creation, a booklet was designed for PR packages and visitors, and 10 social media posts were created including 4 short videos and one main video including all sectors of the Halal industry of products and services.
Our goals were to reach 1 million in both Jordan and Iraq and to optimize advertising targeting. We achieved a successful campaign conducted through Facebook and YouTube, an action plan has been created according to the data analysis, and the reach target has been exceeded with 2,080,000 reach plus impressions which were 4,397,612.
We have integrated the Thai embassy’s Facebook and website to Google tools and Pixels to enhance results based on the data drive. The results for Facebook were that our posts reached 1,795,072 and made an impression of 4,010,212. The video marketing campaign we made had 380,804 views, reached 258,310 persons, and made impressions on 387,400.