Briefing
Shell Saudi Arabia is a global group of energy and petrochemical companies that aims to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible.
What is Social Listening
Social listening is more than just collecting data. It helps companies understand customers, manage their reputation, detect dialects, and most importantly track and analyse conversations and trends, that are not just arising around your brand but around your industry as a whole.
Using Lucidya
An AI-powered Customer Experience Management platform that empowers businesses to understand and better serve their customers using industry-leading AI built for the Arab world.
This case study showcases some graphs indicating Shell’s growth in followers within the time period, as it has lost 12 followers and in return gained 18. on the 22nd of February, Shell gained a total of 6 followers; making Shell gain a total number of followers of 26,081.
For the post engagement, it showed the interactions with Shell tweets and retweets, over the time the interaction happened. an interaction is either a retweet, replay or like on the Shell account. on the 21st of Shell gained total of 10 interactions [2 retweets,6 replies and 2 likes].
The top engaged tweet was tweeted on Monday at 2 pm [achieving a total interaction of 10] and the second top engaged tweet was tweeted on a Sunday at 12 pm [achieving 3 total interactions].
During this month, 7 people asked Shell 7 different questions, all the following questions were left unanswered. it is essential to keep a relationship with the audience, therefore questions should be answered. this also helps Shell collect feedback and improve its services.
