Briefing
is a global group of energy and petrochemical companies that aims to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible.Shell main challenges revolves around low engagement rates, lack of consistent posting, and the lack of mixed content. As well as unifying and highlighting the company’s design aspect on all platforms.
Solutions
- Increase brand visibility among the targeted audience
- Drive an increase of page Followers / Reach, Likes & Impressions
- Earn Shell brand engagement & brand loyalty via social media channels
- Create brand consideration for the targeted audience to prefer Shell over other brands
We increased their brand visibility by customizing brand copy based on the social platform to reach the maximum audience. by highlighting the core competency of Shell brand name and their standing points.
We were able to share the best content in a more frequent time manner while being able to maintain the quality of content while posting, that was the main approach Sudace had to drive an increase in the reach.
Working with customers has always dictated brand perception through word-of-mouth through various social media platforms. Shells customers and the reviews they post about the products or services influence their branding and staying aware of what they’re saying and responding.
Through social listening, you can get a better understanding of how the brand is perceived online. Then, we created strategies that can improve your brand’s perception for the targeted audience to prefer Shell over other brands.
