Digital Okta is the official partner with Microsoft, the best cloud services provider that offers businesses unlimited opportunities to manage their data and resources. Digital Okta helps companies leverage Cloud, Mobility, AI, IoET and Big Data to serve their customers better and transform their businesses.
Sudace Provided a full digital advertising services to generate leads for Microsoft 365 plans
To achieve the sales target, Sudace created digital advertising and optimized conversion rates while also maintaining CPC (Cost per click) as low as possible to get the highest effectiveness out of the campaign budget, as well as creating the best performing mix of channels and budget allocation to get high results.
The digital advertising campaign was a huge success, with high performance across all channels, it reached an overall of 4.6K clicks and 22.5K impressions with a CTR of 20.43% and an average CPC of 0.73$.
Digital Okta reached their advertising targets and gathered a great amount of data through the campaign. And Sudace gained experience in the software and cloud solutions category.
Sudace team were enjoying working and creating digital advertising campaigns over 4 main channels, including, Facebook utilizing a leads campaign, LinkedIn clicks, In mail and leads campaign, YouTube video ads, and Google Search, using advertising tools such as Google AdWords, Google Analytics, Tag Manager and social media platforms.
Sudace also used web analytics, tools, and behavioral analytics tools to analyze the digital advertising performance of the website, such as Heatmaps and click maps to come up with recommendations to improve the website performance.
A full data analysis report was provided to client explaining all digital advertising campaign performance from the AdWords, google analytics, Tag Manager, social media, and other tools were used. Also, suggetions were provided to improve the leads generation such as website content amendmends, call to actions, marketing content, and email marketing campaigns. Those suggetions were created on the enxt month digital advertising strategy in order to be impkenented and activated.
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