Briefing
KIABI is a French fashion brand offering high-quality clothes with a variety of options for all the family and is very affordable for all families, the brand is managed by Al Othaim Group in KSA, in which they have many stores all over the kingdom. KIABI is a brand that targets all family members, including women, men and children in all age segments, such large target need to be realized through social media and marketing campaigns.
For the past 40 years, they have championed low cost fashion but not at any price. Everywhere they operate, they are working to reduce the carbon footprint of the activities, from central services to stores, from the web to logistics. The reason their French stylists design fun and colourful collections is to bring a smile to the people who make them as well as those who wear them, right across the globe.
Sudace is managing KIABI KSA social media accounts, the brand has high focus on realizing the positioning in one hand and the vast advertising efforts, targeting many markets, mainly KSA and other countries such as Morocco and Algeria.
The services that Sudace provided were:
- Social media marketing
- Content marketing
- Digital marketing and integration
One of the campaigns Sudace made was a reach campaign, was planed and set it place in the KSA region using Facebook and Instagram as the social media platforms. It resulted in a 117,219 reaches and 143,206 impressions for the Facebook end, 83,234 reaches and 95,645 impressions for the Instagram end.
