Challange
Bank ABC was looking for a third party agency to help them manage social media accounts, advertising, event planning and consulting services. One of the main issues that Sudace managed to tackle was that individuals viewed Bank ABC as a corporate bank. The Bank however wanted to convey a playful and fun image on social media, the aim was to make Bank ABC’s social media channels a place for people to enjoy, share positivity and build an online community.
Online advertisementing campaigns were created and launched by Sudace’s team which managed go achieve outstanding results that made a huge impact on the Bank’s vision.
Strategy & planning
The Bank Of The Future
Sudace developed a communication and digital strategy that would support in transforming Bank ABC to the bank of the future, while also transforming the communication style adopted by the bank.
Media plans, action plans and campaigns were all developed to support the aim of the strategy and outstanding results were accomplished with the support of Sudace’s team.
Digital marketing & social
Our team has manage all Bank’s digital platforms from google & social media. A full digital marketing strategy was implemented along with budgeting planning. Also, our creative team has create a new theme & layout for Bank’s channels.
Advertising
A full digital campaigns were implemented on Google ads, Facebook, Instagram, and LinkedIn. Our advertiser team created a quarterly digital media plan to be implemented.
We have created more than 6 campaigns during the year. Advertising campaigns were competitions, Ramadan, try & win, etc.
The main goals for the digital advertising campaign were to increase the engagement on Bank ABC pages from followers, comments, likes, and interact with Bank’s channels.
Likes, followers, engagement, comments, website visits, and shares.
Media & Public
For the lunch of Bank ABC’s new building, Sudace was held responsible for all branding aspects, video production and social media coverage to help gain more exposure.
Data Intelligence & Reporting
The following graphs represent some of the valuable results that Sudace team achieved after launching the campaigns. As you can see, there was an evident increase in the number of followers, page reach & likes.
